PROGUIDE: Is Your Business Future Proof?

October 29th, 2014

As many amateur and established entrepreneurs will tell you, the key to devising an iron clad business model is to not only prepare for what the next six months to two years will bring, but also to plan for the long haul. While unfortunately no business has a crystal ball to predict what the future holds, there are a number of steps companies of all sizes and niches can take to ensure their brand can and will last the distance.

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Know Your Audience

Having an in-depth knowledge of your target audience and the trends throughout your respective industry is the only way to really prepare for the surprises and shocks that your future market may bring. By immersing yourself into your market appropriately and keeping your finger on the pulse of any changes, you can harness a deeper and more powerful insight than your competitors allowing you to adapt your business model accordingly.

As well as conducting research and compiling trend reports on a regular basis, spend some one-on-one time with your core demographic to gauge their wants and needs from the grassroots up. (more…)

Facade Fading? Six Strategies for Enhancing Your Home’s Curb Appeal

October 29th, 2014

Whether you’re looking to sell a home or simply increase its value, boosting curb appeal is an effective way to get the job done. Luckily, there are hundreds of simple home improvement strategies that can raise the curb appeal of a home regardless of its price tag. Here are just a few choice examples.


Image credit: Innovative Building & Design, LLC

Change Up Your Framing

Seemingly trivial details like exterior window trim can have a big impact on the look of a house. Install new window and door trim that draws the eye towards the house and highlights its best features. Putting up some rustic shutters is another sound tactic that can radically change the feel of a home. (more…)

PROGUIDE: Leverage Social Media to Grow and Brand Business

October 28th, 2014

Join HomeAdvisor and Grasshopper, a virtual phone system for entrepreneurs, as they discuss how to leverage social media to grow and brand small businesses on Wednesday October 29th at 2pm EST.

The online event, called “How Everyday Businesses Can Leverage Social Media to Grow and Brand Their Businesses,” will give business owners practical advice on how to create social media plans that drive results for your not so typical social business. A panel of experts who use social media to help grow their business will be on hand to answer questions.

The online event will be the second in a series of Fireside Chats from Grasshopper and Google will take place on Wednesday, October 29. Registration is complimentary. Register online at

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