Category Archives: ProGuide

ProGuide Blog

PROGUIDE: 5 Apps That Could Just Help You Work Smarter

As a business owner, I’m a lover of all the technological advancements that help you develop your organization and take the company to new heights. Seen as there’s an app for pretty much everything, it should come as no surprise that there are also mobile based tools that can help busy business owners do what they do best!

Apps

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Getting back to basics

Being able to successfully manage your company as well as keep a beady eye on everything that’s going on from wherever you are is a challenge faced by many entrepreneurs, particularly those with rapidly growing businesses. The Basecamp app allows you to get virtually back to base, even if you can’t always be there in person. (more…)

PROGUIDE: How to Prepare the Perfect Pitch

Whether you are seeking equity finance to get your company off the ground or require follow-on funding to grow your business further in your respective market, preparing the perfect pitch is an essential step to getting the financial assistance you need.

pitching

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But what really makes your pitch perfect? We reveal the top tips every entrepreneur should utilise to get the funding and business support they need to take their venture to the very next level.

Know your customer

Having a comprehensive understanding of your target market and core demographic is the basis of any good pitch, and businesses seeking investment are urged to go above and beyond in their research. Take time to prepare market research and explore every avenue to get to know your market inside out, after all if you don’t and your competitors do you will inevitably miss out on sales. (more…)

PROGUIDE: How Businesses Can Successfully Market Their Website Both Online and Off

Getting your website the exposure it needs is an essential part of pushing the sales of your products or services to your target audience. For the majority of businesses establishing the right marketing strategy will mean the difference between being a struggling start-up and becoming a huge household name.

ProGuide Business Tips

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Here we take a closer look at the top strategies you can use to gain exposure and promote your website both online and offline…

Advertise on everyday business essentials

When looking to promote your business both online and off, everyday business essentials can unlock the missing link in your current marketing strategy. Placing your website URL on all company correspondence can give your customers or clients more ways to connect with your business, so add this to letterheads, business cards and email signatures. (more…)