Microsoft, Apple, Ford Motor Co., GE and Intel were five of the most profitable companies (excluding banks and oil outfits) in 2012, according to CNN Money. It is no coincidence that all the aforementioned companies are also featured on the CareerBliss 50 Happiest Companies list for 2013. Business owners must strike that delicate balance between getting the most out of their employees, while offering enough incentive to retain the talent that brings innovation and profit to the company. Some of the more unconventional strategies may not be for every CEO, but the results are undeniable.
If you’re not already using social media to promote your business, now is the time to start. With millions of people using social media accounts every day, it’s one of the most visible places to gain exposure and connect with customers. Best of all, social media doesn’t require a big marketing budget and is something you can manage completely in-house, making it ideal for small home improvement businesses seeking organic WOM (word of mouth) marketing.
Here are 5 simple ways to use social media to start boosting your business.
In this day and age, nearly every successful business embraces the power of social networking. Getting “Likes” is a great way to build your community of followers and keep them connected. Engaging on Twitter will keep your business current and help you communicate quickly with every customer.
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But beyond the marketing potential, is it possible to use social networks to gain profit for your business? The answer is yes, and it’s easier than you may think. Here are some tips to maximize social networking for the best results in gaining profit. (more…)