The net is filled with posts offering advice on how to market and gain new customers, but making sure they come back is equally as important. While it is essential to attract new customers to buy your product or try your service, work must always be done to ensure each customer you do attract remains loyal and returns to you time and time again.
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Here we reveal the strategies every business owner can use to keep the lines of communication open with existing customers and develop your company with plenty of devoted consumers in tow.
Whilst it’s not viable for every business to set up a loyalty points scheme or run regular giveaways, giving something back to your customer base is a must, whether that be a discount or even a thank you card. Your customers are the life blood of your business, and by showing them you value their custom, they are more likely to choose you over your competitors.
Offering a discount can also be a great way to remind your customers that you are still in business and offers like this can prompt customers to get back in touch.
As a business owner, I’m a lover of all the technological advancements that help you develop your organization and take the company to new heights. Seen as there’s an app for pretty much everything, it should come as no surprise that there are also mobile based tools that can help busy business owners do what they do best!
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Getting back to basics
Being able to successfully manage your company as well as keep a beady eye on everything that’s going on from wherever you are is a challenge faced by many entrepreneurs, particularly those with rapidly growing businesses. The Basecamp app allows you to get virtually back to base, even if you can’t always be there in person. (more…)
Whether you are seeking equity finance to get your company off the ground or require follow-on funding to grow your business further in your respective market, preparing the perfect pitch is an essential step to getting the financial assistance you need.
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But what really makes your pitch perfect? We reveal the top tips every entrepreneur should utilise to get the funding and business support they need to take their venture to the very next level.
Know your customer
Having a comprehensive understanding of your target market and core demographic is the basis of any good pitch, and businesses seeking investment are urged to go above and beyond in their research. Take time to prepare market research and explore every avenue to get to know your market inside out, after all if you don’t and your competitors do you will inevitably miss out on sales. (more…)