Getting your website the exposure it needs is an essential part of pushing the sales of your products or services to your target audience. For the majority of businesses establishing the right marketing strategy will mean the difference between being a struggling start-up and becoming a huge household name.

Here we take a closer look at the top strategies you can use to gain exposure and promote your website both online and offline…

Advertise on everyday business essentials

When looking to promote your business both online and off, everyday business essentials can unlock the missing link in your current marketing strategy. Placing your website URL on all company correspondence can give your customers or clients more ways to connect with your business, so add this to letterheads, business cards and email signatures.

Also, if your workforce wears a uniform, print your website URL here also, your staff will soon be transformed into a walking advertisement! In addition to this, company cars are an excellent marketing vehicle.

Everyone loves a freebie

Launching contests and giveaways is a great way to increase engagement with new and existing customers. This has been a marketing favorite for some time however, launching a customer giveaway for maximum exposure and engagement is tricky to master.

Whether you are running your giveaway through your own website or via a third party, planning a strategy for success is vital. Start by setting goals and determining your return on investment (ROI) for the campaign. Consider what you are looking to gain from your giveaways, i.e. are you looking to gain exposure for your brand and website, boost sales, increase your social media following or all of the above? Having these predetermined goals before your launch will ensure a targeted campaign with maximum impact. Also, choose your product wisely – mugs, t-shirts and keyrings are great, as you can print your brand name and website URL for an added marketing boost.

For companies looking to boost sales as well as gain visibility both online and off, consider offering a discount on your goods or services rather than running a giveaway.

Remember – content is king!

As well as delivering a great quality service or product at the best possible value, recognising that you are best placed to provide expert advice is a great marketing tool for your website. Transform your website into a useful resource for customers and even fellow professionals in your field to not only boost your reputation but to drive traffic to your website for all the right reasons. Use high quality and engaging content to connect with visitors and see customer loyalty, website traffic and sales grow.

Encourage word of mouth

Word of mouth is still the number one way many companies gain business, by boosting your reputation both online and offline you can win over the friends, family, colleagues and acquaintances that become entrusted to offer a recommendation. Build relationships online through social media, valuable content and forum interaction to boost positive reviews and recommendations and encourage more customers to visit your website.

About the Author

The author of this post is Tony Earnshaw, an entrepreneur who established UK Commercial Cleaning in 2007. Since then the company has evolved from a small cleaning firm into a national organisation and is now the UK’s foremost commercial cleaning contractors.