Email Marketing– This may be one of the most valuable tools you have as a small business. Not only is email marketing cost efficient it is also a great way to measure return on investment (ROI) through increase of sales or services.

To begin with, gather all your clients’ emails onto one mailing list. Before you go ahead and start sending content their way you MUST ask for permission first! Send out an initial email, explain your purpose of the mailing list, mailing frequency and any incentives you may offer your clients if they subscribe. Once you have your subscribers it is up to you to follow through with creative content. Don’t use the same header for each email or incentive. Think seasonal and think about what your clients want from you!