When I talk and work with Remodelers – nearly 100% of the time, I find out that a good portion of their business comes from repeat clients.
However, the majority of the marketing/advertising dollars they are spending are going towards looking for new clients…
While there is a part of your marketing plan that should be devoted to new client acquisition… don’t forget about those previous clients of yours.
Remember, your previous clients…
- Buy quicker than non-customers (they already “know, like and trust” you)
- Refer more
- Cost you much less to reach and sell
- Spend more
- Have higher closing rates
Your existing client base is your most valuable marketing asset!
Be proactive in reaching out to them…
Don’t neglect them…
Educate them and continue to build “know, like and trust”…
This might mean:
- Adding clients to an email list with quarterly updates.
- Sending out a printed newsletter twice a year.
- Sending Thanksgiving or Christmas cards.
- Inviting and/or sending complementary tickets to upcoming home shows.
- Picking up the phone and calling them!
YOUR TURN! In the comments below, please share…
How do you stay-in-touch with your clients?