PROGUIDE: Narrow Your Focus
Let me tell you a story… A remodeler that hired me as his marketing coach was running around like crazy; chasing every lead that came in, preparing quotes, managing ongoing […]
Let me tell you a story… A remodeler that hired me as his marketing coach was running around like crazy; chasing every lead that came in, preparing quotes, managing ongoing […]
You know those 10 or 20 projects you bid on 6-12 months ago? The ones that you felt would close but got delayed, or the ones you never received a […]
I referred a window company to my sister a couple of months ago. They did a great job on the window replacement but the service after the sale has been […]
Have you ever heard the saying, “You never get a second chance to make a first impression?” It’s true and your first conversation with a homeowner is important. The first […]
Are you looking for a way to make your business stand out? Buy a package of thank you cards. Yes, I said thank you cards. When you get back to […]
This is something I wrote up a couple years ago and re-tell when I speak to groups of remodelers: I got home from church choir recently and was clicking through […]
“Nothing happens until something/someone moves forward.” ~ Albert Einstein A forward, purpose-driven action the key to achieving what you want and you don’t need to be a genius like Einstein […]
My family and I were out to dinner recently with some friends who just moved into a new home. You probably heard the story before; The home was foreclosed on, […]
If you look the same, talk the same and act the same as all of your competitors how would a homeowner choose between you and your competitor? The answer? PRICE.
I was meeting with a remodeler a few weeks back – it was the first time I met him. The plan was to check his marketing strategy. We reviewed his […]
When I talk and work with Remodelers – nearly 100% of the time, I find out that a good portion of their business comes from repeat clients. However, the majority […]